Alaska Airlines is a major American airline based in Seattle, Washington, and ranked as the
fifth-largest in North America by passenger count as of 2024.

I worked as a UX Writer for Alaska Airlines and Hawaiian Airlines supporting both their Web Content and Revenue teams. My UX copy focused on the merchandising and seats space where I helped drive $26M in additional sales revenue. 

I also wrote leading headlines and marketing copy for web content including record-breaking Black Friday & Cyber Monday sales copy leading to the biggest one-day booking in Alaska Airlines history.

At Mighty, I researched, wrote, and published over 100 high-performing, SEO-optimized resource articles targeted to our B2B audience. These pieces of content ranged from deep-dives into specific topics, in-depth comparisons, explainers, and community spotlights.

Aviation Day is an annual, multi-city event by Alaska Airlines designed to inspire youth (ages 11–18) to explore careers in aviation.

Until 2025, all event info and registration were hosted on a third-party partner website. This fragmented the user experience and made the event harder to discover and understand.

I researched, creative directed, and wrote the copy a centralized hub space creating a smoother user experience.

The #1 ranked community platform on G2. Mighty Networks is the only place you can own your community and upgrade to your own branded apps.

I worked as a Content Writer and Editorial Manager for Mighty Networks and Mighty Pro where I produced high-performing content across resource center blogs, video testimonials, website copy, newsletters, and more.

At Mighty, I researched, wrote, and published over 100 high-performing, SEO-optimized resource articles targeted to our B2B audience. These pieces of content ranged from deep-dives into specific topics, in-depth comparisons, explainers, and community spotlights.

At Mighty, I created a wide variety of B2B case studies that highlighted some of companies most successful clients. Below are a few case studies I wrote through client interviews, highlighting their multi-million dollar subscriptions businesses.

During my time as Mighty Pro's Content & Editorial Manager, I conceptualized, wrote, and distributed a the key white paper for our B2B Enterprise target customers with the "Mighty Pro vs The Business Plan" evaluation guide.

This white paper goes in-depth into the major differences between our Enterprise product and our general consumer product tiers for the Mighty Networks platform.

 As Mighty Pro's Content & Editorial Manager, I managed, and worked with video agencies to create vibrant and persuasive video testimonials with our top performing customers.

These video testimonials were distributed across social media including Twitter, Youtube, Linkedin, our weekly B2B newsletters, and more.

Tell Me More is a marketing agency that believes the best way to empower brands is through outstanding narrative storytelling.

I worked as a Content Writer for Tell Me More producing high-quality B2C educational content for universities such as Escoffier School of Culinary Arts

Origin Story is a conversational podcast that interviews creators about their lives, their work, and what's fueling their creations. Hosted by Phillip Russell and Ben Thorp.

I work as the producer, host, and sole social media marketer for the Origin Story podcast.

I've created a robust B2C website, social media presence, and posts to help expand the Origin Story brand and reach.

Thirsty Suitors is a BAFTA-nominated surreal story-driven video game which throws turn-based RPG battles, skateboarding, and over-the-top cooking mechanics together in a spicy fusion.

I worked as the main Editor and supplemental Narrative Designer on the project. In addition to my editing and writing duties, I led a content marketing effort leading up to the launch of the title that interviewed key members of the team and highlight important aspects of the game from music, design, inspiration, and more.